Portraits International | Disposition
Portraits International, a company specializing in turnkey specialty photography events for retailers, acquired 10835 Rockley Drive in 2005 as its headquarters. Over time, industry shifts led to increased outsourcing of products/services, making their 12,840 SF facility in Southwest Houston underutilized.
Several challenges made selling the property difficult:
• Office facility in an industrial-heavy area, making it less appealing to traditional office users.
• Limited visibility from major roads, reducing exposure to potential buyers.
• Aging infrastructure in the micro-submarket, raising concerns for investors and businesses.
• Office-intensive layout, limiting potential buyers, since most sought industrial or flex space.
Ray Lopez was introducted to Portraits International’s trusted commercial banker and quickly assessed the property. He identified that a targeted, high-exposure marketing strategy was necessary to secure the right buyer. This approach included:
• Direct outreach to local business owners and decision-makers who had shown interest in acquiring space in Southwest Houston.
• Broker engagement, distributing the opportunity to 500 commercial real estate brokers across Houston to maximize exposure.
Within just two weeks, Ray’s strategic marketing and direct outreach generated strong interest in the property. The adjacent property owner toured the site, recognized its value, and submitted a full-ask offer.
Final Transaction Highlights:
• Full-asking price offer with a discounted Lease.
• 12-month leaseback agreement for a seamless transition.
• Quick and efficient closing that aligned with the client’s operational needs.
“Ray’s communication, timely updates, and strategic approach were exactly what we needed. He provided invaluable guidance on multiple offers and helped us determine which deal had the highest certainty of closing. His expertise and hands-on involvement made the process seamless and successful.”
Jim Kraxner, President
Portraits International